Business Feasibility Analysis

All marketplace platforms face the initial challenge: patients will not use the app if there are no available nurses, and nurses will abandon the app if they do not receive requests.

The supply side (nurses) must be resolved first, and manually, before launching any marketing campaign to attract patients.

• Phase Zero (Pre-launch): Secure an initial pool of 20-30 vetted nurses in specific geographical areas.
• Execution:
• - Direct outreach to nurses in major hospitals and nursing centers.
• - Build initial partnerships with the nursing syndicate.
• - Conduct the full vetting process and register them manually in the system before making the patient app public.

We are not dealing in goods, but in sensitive health services delivered inside clients' homes. Any medical malpractice or safety issue exposes the company to direct legal liability.

• The company needs a clear "Legal Shield" from day one.
• The "Terms of Service" are not a formality; they are the contract defining our liability: are we a "Platform" or a "Provider"?
• Fixed costs must include a "Professional Liability Insurance" policy.

• Immediately: Contract with a law firm specializing in medical liability and platform businesses.
• Pre-launch: Draft precise and robust "Terms of Use" and a "Privacy Policy".
• Pre-launch: Obtain quotes for an insurance policy and include it in the cost structure.

A client will not trust your app to let a stranger into their home unless your security and vetting procedures are stronger than their traditional alternatives (a pharmacist or relative's recommendation).

• The "wall of trust" is the real product we are selling.
• The 5-step vetting process (documents, criminal record check, technical interview, soft-skills interview, training) is an operational cost, not a luxury feature.
• The "Technical Interview" requires an expert (a doctor or senior nurse) to conduct it, which has a cost.

• Document the Vetting Process as a standard, non-negotiable procedure.
• Allocate a budget for the vetting process for each nurse (cost of technical interview, training).
• Use the reputation built on these strict procedures as a key selling point in marketing.

Medical needs (and emergencies) do not adhere to business hours. A patient might need an injection at 2 AM, or a nurse might face a safety issue (SOS) requiring immediate response.

• This project is a 24/7 Operations Center, not just a SaaS application.
• We need an effective hotline for customer service and nurse emergencies.
• Initially, the founders (you) will handle this task, which means the phone never gets turned off.

• Establish a "Trust & Safety" team as a priority (even if it's just one person initially).
• Develop a clear, written "SOS Response Protocol".
• Allocate a dedicated emergency phone number, separate from regular customer service.

Open-ended digital ad budgets will burn cash without immediate returns because we need to build trust on the ground first.

• A "Hyper-Local Strategy" must be followed.
• We are not selling an "app"; we are selling a "safe and reliable nursing service" in a specific area.

• Define Launch Zone: Select one or two neighborhoods (e.g., Dokki and Mohandessin).
• Secure Supply First: Ensure vetted nurses are available exclusively in this zone.
• Offline Marketing:
• - Print professional marketing materials (cards, brochures).
• - Conduct field visits to major pharmacies, surgery/orthopedic clinics, and reputable doctors in the "Launch Zone".
• - Present the service to them as a "trusted partner" for patient referrals.
• Receive First Orders: Be prepared to receive the first 50-100 orders via phone or WhatsApp Business and enter them manually into the system through the Admin Dashboard.